What to Expect From an SEO Agency in Lisbon
Elizabeth Thorn 68% of online experiences begin with a search engine. This means that 68% of your target audience is starting their search for you and your competitors with an online search. And when they do, you want to appear at the top of that page ahead of your competitors, right? Right!
How can you do that? If you’re running a business in Lisbon or even other parts of Portugal, you can achieve this by investing in SEO. Search engine optimization is a process that helps your website rank higher in search engine results pages, making it more visible to potential customers. When done correctly, SEO can be an extremely effective marketing strategy.
However, because SEO can be complex and time-consuming, many businesses choose to work with an agency that specializes in this area. Here are a few things to expect when working with an SEO agency in Lisbon.
What Does An SEO Agency Do?
If you’re interested in working with an SEO agency in Lisbon (or any other city for that matter) then it helps to understand what exactly an SEO agency does and how that might benefit your business. After all, we’re honest about the fact that SEO services aren’t right for all businesses.
Regardless of the services offered or the SEO strategies and tactics they use, a (good) Lisbon SEO agency will provide services that help your website rank higher in search engine results pages (SERPs), making it more visible to potential customers.
This means that if you’re interested in any of the following then SEO might be right for you:
- Increasing brand awareness
- Attracting more qualified leads
- Improving your website traffic
- Beating your competitors’ rankings
While we don’t promise that SEO services can help you convert traffic to leads, that can also be a massive benefit to SEO, especially for local businesses that invest in local SEO. But that’s an article for another time!
So what will the Lisbon SEO agency actually help you do and will they do that? Typically, the agency will first assess your website and see what improvements can be made in terms of on-page optimization. This includes things like:
- Improving site structure and content
- Adding relevant keywords
- Optimizing meta descriptions
Then, they’ll develop a strategy tailored specifically for your website in order to help it achieve its ranking goals. This may involve a combination of activities such as link building, web copy optimization, SEO blog content and so on.
Ultimately, the goal is to get your website to rank as high as possible for relevant keywords so that you can generate more organic traffic and conversions. And an experienced Lisbon SEO agency can play a big role in helping you achieve this.
Choosing the Right Lisbon SEO Services
If you think SEO might be right for your business then aside from finding the right SEO agency to work with, it’s helpful to understand what kinds of SEO services you might need.
Now, it’s important to note that there are different types of SEO. These include:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
And a few others. But traditionally, for a regular business website, you’ll find SEO agencies talk about the four mentioned above. Each type of SEO relies on different tactics to achieve the goal of ranking your website higher.
Ultimately, there are numerous techniques that can be used to optimize a website, including on-page optimization (such as keyword research and title tags) and off-page optimization (such as link building and social media engagement).
While there is no silver bullet when it comes to SEO, using a combination of these techniques can help to improve your website’s ranking in SERPs. So, when we talk about Lisbon SEO services, we’re really talking about what you might see a Lisbon SEO agency offer.
Within these services, you’ll likely find that they offer a mix of on-page SEO, off-page SEO, and even local SEO to help you achieve your goals (we do!).
SEO Audit
An SEO audit is a thorough examination of a website’s search engine optimization. It is designed to identify areas where improvements can be made to improve the website’s ranking.
The audit will also look for any potential roadblocks that could prevent the website from achieving its desired ranking. This includes identifying broken links, hidden content, and a laundry list of other issues such as cannibalized content.
Really, there are many factors that can be audited, including website content, page titles, meta tags, keyword density, and link popularity. A comprehensive SEO audit will give you a detailed report of your website’s strengths and weaknesses in terms of search engine optimization. This information can be used to make changes to your website that will improve its chances of ranking high in SERPs.
This means that an SEO audit is great for businesses that simply want to know where they currently stand with SEO and where they can start to implement changes to see better results.
We offer free SEO audits as part of all of our SEO packages, but if you’re only interested in the audit then we can create a customized quote for you based on the size of your website.
SEO Strategy
With a comprehensive SEO audit complete, it’ll be time to create an SEO strategy.
We usually find that larger brands with in-house marketing teams opt for SEO services that include only an SEO strategy. If you have a team of qualified content marketers at your disposal then working with a Lisbon SEO agency to create a strategy for them to work off of and implement is a great way to kickstart your SEO efforts.
However, if you’re a smaller brand or solo entrepreneur, it’s usually worth investing in SEO content as well (but we’ll get to that in just a second).
What even is an SEO strategy? An SEO strategy is a plan of action designed to improve a website’s search engine ranking. An effective SEO strategy includes several different elements, all of which work together to improve your website’s visibility and ranking in search engine results pages.
One of the most important elements of an SEO strategy is keyword research. By identifying the right keywords to target, you can improve your chances of being found by potential customers who are searching for businesses like yours.
Another key element of an SEO strategy is on-page optimization. This refers to the process of making sure that each individual page on your website is as search engine friendly as possible. This includes things like using the right keywords in your titles and headings, as well as making sure your website’s structure and navigation are easy for search engines to understand.
Finally, an SEO strategy also needs to include off-page optimization activities. These are things like building links to your website from other high-quality websites, as well as social media engagement.
At the end of your work with a Lisbon SEO agency, you should ideally have all of this laid out in an easy-to-understand plan of action that you or your team can implement. In some cases, it might even include topic suggestions for content so all you have to do is follow the outlines and then write and post the content to your website.
However, if you don’t have time for that, then you’ll usually need another SEO service…
SEO Content Creation
Everybody’s busy. Even if you know exactly what kind of SEO content you need to attract your target audience, you might not have time to create it. We get that, and that’s what a Lisbon SEO agency helps you with!
Based on your SEO strategy, a good Lisbon SEO agency will be able to also help you with SEO content creation. This includes content such as:
- SEO blog posts
- SEO-optimized web copy
- PPC campaign landing page copy
- Any type of keyword-rich content you need
By working with an experienced team, you can be sure that your website will be optimized for search engines and that your content will be engaging and relevant to your audience. In addition, a good agency will be able to keep up with the latest trends in SEO, ensuring that your website stays ahead of the competition.
Full SEO Management
And finally, more often than not, larger brands are looking to entirely offload everything about SEO. From audits to research and all the way down to every bit of content creation and posting, it’s nice to be able to just hand everything off to a qualified SEO agency in Lisbon so that you can focus on other areas of your business.
If you can afford to do this, there are big benefits to full SEO management!
Namely, an experienced SEO agency will have a team of experts who specialize in different areas of SEO. This means that they can provide comprehensive coverage and come up with creative solutions to any challenges that arise.
Additionally, the SEO landscape is constantly changing. What works today may not work tomorrow, so it’s important to stay up-to-date on the latest trends and best practices. This can be difficult to do if you’re also trying to run a business. When you outsource to an agency, you can be confident that they are staying on top of the latest changes.
How Long Does SEO Take to Work On Average?
We get this question a lot when people consider working with an SEO agency in Lisbon. And, unfortunately, the answer isn’t that straightforward.
This is a difficult question to answer because it depends on a number of factors, including the competitiveness of your industry, the quality of your website, and the effectiveness of your SEO campaign. However, in general, you can expect to see results within three to six months. In some super competitive industries, it might be slightly longer.
That said, it is important to keep in mind that SEO is usually a long-term strategy, and you may need to continue working on it for a few months to truly see the benefits. While that’s not always the case (as our friend Neil Patel notes), it typically is for most businesses investing the average amount into SEO strategies.
Additionally, it is important to note that SEO is not a one-time effort; you will need to continually monitor and adjust your campaign in order to maintain your ranking.
With that in mind, if you are patient and willing to put in the work, SEO can be an incredibly effective way to grow your business.
How to Measure the Results of Your SEO Campaign
How will the Lisbon SEO agency measure the results of your campaign? We’re in the background constantly monitoring your metrics. While there’s a lot that goes into this, it includes looking at the following key metrics.
Website Traffic: This is perhaps the most important metric to track. How many people are visiting your website as a result of your SEO campaign? To answer this question, we use Google Analytics to track website traffic before and after you launch your campaign.
Keyword Rankings: Another important metric we track is how your website is ranking for target keywords. To do this, we use tools like Google Search Console and Ahrefs to track your progress over time.
Bounce Rate: When you’re doing SEO right you should be attracting high-intent visitors that are interested in what you have to offer. If the content is well-written then they should stay on the page for quite a while and hopefully even click around your website. In this case, it makes sense to measure bounce rate as it should continue to decrease as you gain more high-quality traffic.
There is a lot more that goes into measuring the success of an SEO campaign and we could spend another 5,000 words talking about it. But if you’re interested in working with a Lisbon SEO agency then make sure they’re tracking these key metrics (at the very least).
This will help you to get a clear picture of the results of your SEO campaign and make necessary adjustments along the way.
Choose the Right SEO Agency in Lisbon
With so many SEO agencies in Lisbon out there, how do you choose the right one?
First, we recommend making sure you understand what SEO is and what it can do for your business. We truly are honest about the fact that SEO isn’t right for every business. If you’re not sure if it’s right for you then ask!
Likewise, we’re honest about the fact that not every agency is a fit for every business. Experience, energy, and ultimately different personalities come into play when deciding which SEO agency to work with.
In this sense, it’s best to schedule a consultation with any SEO agency you’re interested in working with. This will give you a chance to get to know them and see if they are a good fit for your business.
