Managed SEO

Well first, it’s important to note that (unfortunately) Google doesn’t publish a list of ranking factors. If only!

While there is no definitive list of all the factors that Google takes into account, there are some that are well-known and widely accepted.

These include things like the quality of a website’s content, the age of the domain, the number of backlinks, and the loading speed of the website. All of these factors play a role in helping Google to determine where a website should appear in the search results.

They’re also all factors we take into consideration when creating SEO strategies for travel brands and creating or optimizing content.

At Sherpa Way SEO, we personalize every single strategy. There’s really no on-size-fits-all strategy because every business is unique in its industry, audience, competition, and keywords.

This is especially true in regards to the travel industry as each brand is likely targeting wildly unique audiences in various geographical locations.

However, every single one of our SEO strategies involves in-depth keyword research, competitor and industry analysis, on-page SEO analysis and improvements, and technical SEO.

Inconsistency, irrelevance, and inauthenticity are all horrible for SEO.

But what really kills SEO is when business owners try to game the system by using shortcuts and black hat techniques.

Search engines are constantly changing their algorithms in an effort to keep up with the latest trends and weed out those who are trying to take advantage of the system. In 2023, with the rise of low-quality, AI-generated content, this is more important than ever.

As a result, those who try to cheat the system by using keywords stuffing, link buying, or plagiarized AI content will eventually be penalized.

In the end, the best way to succeed with SEO is to focus on creating high-quality content that is relevant to your target audience.

We rely on a variety of free and paid tools to help us conduct research and optimize your SEO content. While we don’t wanna name any names, we pay for the best courses and software to help us create your optimized content.

We are also certified as a Semrush agency partner as of 2023.

It’s not necessarily about one being “better” than the other. They’re different and accomplish different goals.

The easiest way we explain this to clients is by saying that SEO is better for building sustainable, long-term traffic. PPC is better for instant traffic.

The main advantage of SEO is that it’s a long-term strategy: once you’ve achieved a good ranking, you should continue to get traffic even if you don’t keep working on your SEO with the same consistently (you’ll always need to make minor adjustments, though). However, SEO can take a while to get results.

The main advantage of PPC is that it’s a quick and easy way to get traffic to your site. You can also target your ads very specifically, which means that you’re more likely to reach your exact audience.