Last updated: August 13, 2026
This Legal Notice governs access to and use of https://sherpawayseo.com/, hereinafter referred to as the “Website.”
By accessing or using the Website, you agree to comply with this Legal Notice and with any other policies or terms that apply to particular Website features or contracted services.
If you do not agree with these terms, you should not use the Website.
1. WEBSITE OWNER
The Website is owned and operated by:
Owner: Mario Rendón Grisales
Trade name: Sherpa Way SEO
Website: https://sherpawayseo.com/
Address: Carrera 14 No. 97-51, Pereira, Colombia
Email: contact@sherpawayseo.com
Activity: SEO strategy, SEO content creation, managed SEO, consulting, digital marketing, and related professional services.
For purposes of this Legal Notice, references to “Sherpa Way SEO,” “the Owner,” “we,” “us,” or “our” refer to the person identified above.
2. PURPOSE OF THE WEBSITE
Sherpa Way SEO is a professional SEO and content services Website.
The Website may provide information about services including:
SEO strategy.
Technical SEO.
On-page SEO.
Keyword research.
SEO content.
Content strategy.
Managed SEO.
SEO audits.
Competitor research.
Website optimization.
Digital marketing.
Analytics and reporting.
Consulting.
Related professional services.
The Website may also publish:
Articles.
Guides.
Case studies.
SEO resources.
Marketing insights.
Educational materials.
Examples of previous results.
Downloads and other informational content.
3. APPLICABLE LEGAL FRAMEWORK
Sherpa Way SEO is operated from Colombia and this Website is generally governed by the laws of the Republic of Colombia.
Depending on the activity concerned, relevant legislation may include:
Statutory Law 1581 of 2012, concerning personal data protection.
Decree 1074 of 2015, including applicable personal data and consumer protection regulations.
Law 527 of 1999, concerning data messages and electronic commerce, where applicable.
Law 23 of 1982, concerning copyright.
Andean Decision 351 of 1993, concerning copyright and related rights.
Law 1480 of 2011 — Colombian Consumer Protection Statute —, where applicable.
Other Colombian legislation that supplements, amends, or replaces those provisions.
Mandatory laws of another jurisdiction may apply where their own territorial scope requires it.
4. WEBSITE USERS
A User is any individual or entity that accesses or uses the Website.
Users agree to use the Website in accordance with:
Applicable law.
This Legal Notice.
Our Privacy Policy.
Our Cookie Policy.
Good faith.
Public order.
The rights of third parties.
5. ACCEPTABLE USE
Users must not use the Website to:
Engage in unlawful or fraudulent activities.
Attempt unauthorized access to systems, servers, accounts, or databases.
Introduce malware, viruses, or malicious code.
Interfere with Website availability or security.
Circumvent technical or security controls.
Infringe intellectual property rights.
Collect information through unauthorized automated means.
Impersonate another individual or organization.
Submit knowingly false or misleading information.
Use Website content in a manner that violates applicable law or third-party rights.
Sherpa Way SEO may take reasonable technical or legal measures to address abusive, unlawful, or unauthorized use.
6. PROFESSIONAL SERVICES
Information presented on the Website describes services that Sherpa Way SEO may offer.
The specific scope, price, timing, responsibilities, deliverables, payment terms, intellectual property arrangements, confidentiality obligations, and other conditions applicable to a particular engagement may be established in:
A proposal.
Quotation.
Statement of work.
Service agreement.
Master services agreement.
Order.
Invoice.
Email confirmation.
Other contractual documentation.
Where there is a conflict between this Legal Notice and a specific written agreement governing professional services, the specific agreement will control with respect to that engagement, subject to applicable mandatory law.
7. NO AUTOMATIC CONTRACT FROM WEBSITE ACCESS
Visiting the Website, reviewing information, submitting a general inquiry, or requesting information does not by itself create a professional services contract.
A professional relationship begins only when the parties reach the necessary agreement regarding the relevant services.
Sherpa Way SEO may accept or decline a prospective engagement at its discretion, subject to applicable law.
8. SEO RESULTS AND NO GUARANTEE OF RANKINGS
Search engine optimization is influenced by numerous factors outside the direct control of Sherpa Way SEO.
These may include:
Search engine algorithms.
Algorithm updates.
Competitor activity.
Website history.
Domain authority.
Technical infrastructure.
Content quality.
Search demand.
Market conditions.
Client implementation.
Third-party platform changes.
Search engine policies and enforcement actions.
Accordingly, unless expressly agreed otherwise in writing, Sherpa Way SEO does not guarantee specific search engine rankings, traffic volumes, leads, sales, revenue, conversions, return on investment, or other commercial outcomes.
No ethical SEO provider can control the independent decisions of search engines.
Sherpa Way SEO will perform contracted services according to the applicable agreement but cannot guarantee actions or results controlled by Google, Bing, other search engines, users, competitors, or third parties.
9. CASE STUDIES AND PREVIOUS RESULTS
The Website may display case studies, performance figures, testimonials, or examples of previous work.
Such information illustrates past experiences and does not constitute a promise or guarantee that another client will achieve identical or comparable results.
Results vary depending on factors including:
Industry.
Competition.
Market.
Website condition.
Budget.
Resources.
Implementation.
Existing authority.
Content.
Timing.
Search engine changes.
Any performance representation should be considered in its specific context.
10. INFORMATIONAL CONTENT
Blog posts, articles, guides, videos, downloads, and other educational content are provided for general informational purposes.
SEO and digital marketing evolve continuously.
Sherpa Way SEO makes reasonable efforts to provide useful information but does not guarantee that every article or recommendation will remain current indefinitely.
Users should evaluate information in light of:
Current search engine documentation.
Their own business circumstances.
Relevant professional advice.
Changes in technology.
Changes in applicable law.
Website content does not constitute legal, tax, accounting, or financial advice.
11. CLIENT RESPONSIBILITIES
The success and timely execution of SEO services may depend on cooperation from the client.
Depending on the engagement, clients may be responsible for:
Providing accurate information.
Supplying required access.
Providing timely approvals.
Implementing recommendations.
Maintaining Website infrastructure.
Reviewing content.
Ensuring their business practices comply with applicable law.
Ensuring they have rights to materials supplied to Sherpa Way SEO.
Specific responsibilities will be determined by the applicable service agreement or scope of work.
12. THIRD-PARTY PLATFORMS
SEO services may involve third-party platforms such as:
Google.
Bing.
WordPress.
Hosting providers.
Analytics platforms.
SEO tools.
Content management systems.
Social networks.
Advertising platforms.
Other software providers.
Sherpa Way SEO does not control the availability, algorithms, policies, pricing, functionality, or decisions of these independent platforms.
Sherpa Way SEO is not responsible for changes or interruptions made by third parties except to the extent that liability cannot legally be excluded.
13. INTELLECTUAL PROPERTY
Unless otherwise indicated, the Website and its original content are owned by Sherpa Way SEO or used with authorization from the relevant rights holder.
Protected content may include:
Text.
Articles.
Guides.
Graphics.
Photographs.
Videos.
Logos.
Branding.
Designs.
Templates.
Case-study presentations.
Downloads.
Software.
Website structure.
Original research.
Training materials.
Access to the Website does not transfer intellectual or industrial property rights to the User.
Users may view Website content for lawful personal or internal business purposes.
Unless authorized by Sherpa Way SEO or permitted by applicable law, Users may not:
Reproduce substantial portions of the Website.
Republish content.
Sell or commercially exploit Website content.
Distribute protected materials.
Modify protected materials.
Remove copyright or attribution notices.
Present Sherpa Way SEO content as their own.
Use content in a manner that infringes applicable intellectual property rights.
14. CLIENT MATERIALS
Clients remain responsible for ensuring that they have the necessary rights to content, trademarks, images, data, website materials, credentials, and other information they provide to Sherpa Way SEO.
Unless separately agreed, the provision of client materials does not transfer ownership of those materials to Sherpa Way SEO.
Specific ownership and licensing arrangements for deliverables created during an engagement will be governed by the applicable service agreement.
15. TRADEMARKS
The names, logos, branding, and distinctive signs appearing on the Website may be protected by applicable intellectual property laws.
Third-party trademarks displayed for identification, portfolio, case-study, integration, or informational purposes remain the property of their respective owners.
Reference to a third-party brand does not necessarily imply sponsorship, endorsement, or affiliation.
16. THIRD-PARTY LINKS
The Website may include links to external websites or services.
Sherpa Way SEO does not control those websites and does not guarantee their:
Availability.
Accuracy.
Security.
Privacy practices.
Content.
Commercial conditions.
Access to third-party websites is subject to the third party’s own terms and policies.
The inclusion of a link does not automatically imply endorsement or a commercial relationship.
17. AFFILIATE LINKS AND COMMERCIAL RELATIONSHIPS
Sherpa Way SEO may occasionally use affiliate or referral links.
If a User makes a qualifying purchase or takes another qualifying action after using such a link, Sherpa Way SEO may receive compensation.
Where appropriate, material affiliate or sponsored relationships will be disclosed.
Any transaction with an external provider is governed by that provider’s own terms and policies unless explicitly stated otherwise.
18. USER COMMENTS AND SUBMISSIONS
Where comments or other user-generated submissions are enabled, Users remain responsible for what they submit.
Users must not submit:
Illegal content.
Defamatory content.
Threats or harassment.
Spam.
Malicious code or links.
Personal information belonging to third parties without authorization where required.
Copyright-infringing content.
Fraudulent information.
Sherpa Way SEO may moderate or remove content where there are reasonable grounds to believe it violates this Legal Notice or applicable law.
19. WEBSITE AVAILABILITY
Sherpa Way SEO takes reasonable steps to maintain Website availability and security but does not guarantee uninterrupted operation.
The Website may be unavailable because of:
Maintenance.
Hosting issues.
Software updates.
Network failures.
Cyberattacks.
Force majeure.
Third-party failures.
Features may be modified, suspended, or discontinued where reasonably necessary.
20. SECURITY
Users must not attempt to:
Defeat security mechanisms.
Access restricted systems without authorization.
Probe the Website for vulnerabilities without authorization.
Introduce malicious software.
Manipulate data or accounts.
Interfere with normal Website operation.
Sherpa Way SEO may restrict or block access where reasonably necessary to protect the Website, its Users, clients, or infrastructure.
21. LIMITATION OF LIABILITY
Sherpa Way SEO will exercise reasonable care in operating the Website and providing information.
To the extent permitted by applicable law, Sherpa Way SEO will not be responsible for losses arising solely from circumstances outside its reasonable control, including:
Third-party platform failures.
Search engine algorithm changes.
Unauthorized third-party attacks despite reasonable safeguards.
Incorrect information supplied by Users or clients.
Client failure to implement recommendations.
Third-party website content.
Internet or infrastructure outages.
Nothing in this Legal Notice excludes or limits liability that cannot lawfully be excluded or limited.
Specific liability terms relating to paid professional services may be established in the applicable service agreement.
22. PRIVACY
Personal data is processed in accordance with our Privacy and Personal Data Processing Policy.
That Policy explains:
What personal data we process.
Why we process it.
Data subject rights.
International transfers.
Retention.
Security.
Contact procedures.
23. COOKIES
The Website uses or may use cookies and similar technologies.
Additional information regarding categories, purposes, consent, and preference management is available in our Cookie Policy.
24. CHANGES TO THE WEBSITE
Sherpa Way SEO may modify:
Website design.
Content.
Services displayed.
Features.
Navigation.
Pricing information.
Publications.
Such changes may be made where appropriate without guaranteeing permanent availability of any particular Website feature.
Changes to an existing client engagement will remain subject to the applicable contractual arrangements.
25. CHANGES TO THIS LEGAL NOTICE
This Legal Notice may be updated to reflect:
Changes in applicable law.
Changes to Website operations.
Changes to services.
New Website features.
Improvements to our legal documentation.
The current version will be the version published on this page.
26. SEVERABILITY
If any provision of this Legal Notice is held to be invalid, unlawful, or unenforceable, the remaining provisions will remain effective to the extent legally possible.
The affected provision should be interpreted as closely as legally possible to its intended purpose.
27. GOVERNING LAW
As a general rule, this Website and this Legal Notice are governed by the laws of the Republic of Colombia.
This does not exclude mandatory protections that may apply to a User or client under another jurisdiction where those rules cannot legally be waived.
Specific service contracts may contain additional provisions regarding governing law, dispute resolution, or jurisdiction.
28. DISPUTE RESOLUTION
Users are encouraged to contact Sherpa Way SEO first regarding disputes or complaints:
Where a dispute cannot be resolved informally, it will be handled by the administrative or judicial authorities having jurisdiction under applicable law and, where relevant, any valid contractual dispute-resolution provisions agreed between Sherpa Way SEO and the client.
Nothing in this Legal Notice is intended to deprive a consumer of mandatory rights available under applicable consumer protection law.
29. CONTACT
Questions regarding this Legal Notice may be sent to:
Sherpa Way SEO
Owner: Mario Rendón Grisales
Address: Carrera 14 No. 97-51, Pereira, Colombia
Email: contact@sherpawayseo.com
Website: https://sherpawayseo.com/
Last updated: August 13, 2026
