Last updated: August 13, 2026
This Cookie Policy explains how Sherpa Way SEO uses cookies and similar technologies when you visit https://sherpawayseo.com/, hereinafter referred to as the “Website.”
It explains:
What cookies are.
What categories of cookies may be used.
Why we use them.
How third-party technologies may operate.
How you can accept, reject, or change your preferences.
How cookies may relate to personal data.
This Policy should be read together with our Privacy and Personal Data Processing Policy and our Legal Notice.
1. WEBSITE OPERATOR
The Website is operated by:
Data Controller: Mario Rendón Grisales
Trade name: Sherpa Way SEO
Website: https://sherpawayseo.com/
Address: Carrera 14 No. 97-51, Pereira, Colombia
Email: contact@sherpawayseo.com
Sherpa Way SEO is operated from Colombia.
2. WHAT ARE COOKIES?
Cookies are small files or pieces of information that websites may store on or read from a User’s browser or device.
Cookies can perform functions including:
Enabling basic Website operation.
Maintaining security.
Remembering preferences.
Managing sessions.
Measuring traffic.
Understanding Website usage.
Measuring content performance.
Supporting marketing.
Measuring campaigns.
Supporting advertising.
Attributing referrals or conversions.
Cookies do not all operate in the same way and do not all necessarily identify an individual.
However, information such as IP addresses, cookie identifiers, advertising identifiers, and browsing information may constitute personal data where an individual can be directly or indirectly identified.
Where cookies involve the processing of personal data, our Privacy Policy also applies.
3. SIMILAR TECHNOLOGIES
In addition to traditional cookies, Sherpa Way SEO may use technologies such as:
Pixels.
Tags.
Web beacons.
Scripts.
Browser local storage.
Online identifiers.
Analytics technologies.
Conversion tracking.
Security technologies.
Advertising technologies.
For simplicity, references to “cookies” in this Policy may also include comparable technologies unless otherwise indicated.
4. APPLICABLE LEGAL FRAMEWORK
Sherpa Way SEO is operated from Colombia.
Where information collected through cookies constitutes personal data and Colombian law applies, processing is subject primarily to:
Statutory Law 1581 of 2012.
Decree 1074 of 2015.
Other applicable Colombian personal data protection requirements.
Where authorization is legally required for personal data processing, Sherpa Way SEO will use an appropriate mechanism to obtain the data subject’s prior, express, and informed authorization.
Because the Website may be accessed internationally, additional rules may apply where their territorial scope requires it.
For Users and processing activities falling within the relevant European rules, this may include:
Regulation (EU) 2016/679 — GDPR.
Applicable European electronic communications and cookie rules.
5. FIRST-PARTY AND THIRD-PARTY COOKIES
First-Party Cookies
First-party cookies are set or managed through Sherpa Way SEO’s Website or systems.
They may be used for functions such as:
Security.
Consent preferences.
Website operation.
Session management.
Third-Party Cookies
Third-party cookies are set or managed by external service providers integrated into the Website.
Depending on the Website’s current configuration, third parties may provide:
Analytics.
Hosting.
Security.
Advertising.
Embedded content.
Social media functions.
Marketing measurement.
Third-party providers may process information according to their own privacy policies and legal responsibilities.
6. SESSION AND PERSISTENT COOKIES
Session Cookies
Session cookies normally remain active during a browsing session and are deleted after the session or browser closes.
Persistent Cookies
Persistent cookies can remain stored for a specified period.
The duration varies according to:
Cookie purpose.
Website configuration.
Provider settings.
Applicable consent preferences.
Where available, specific retention periods should be displayed through the Website’s cookie preference or consent management system.
7. COOKIE CATEGORIES
Sherpa Way SEO may use the following categories.
7.1. Strictly Necessary Cookies
These cookies support essential Website functions.
They may be used to:
Maintain Website security.
Store privacy choices.
Prevent malicious activity.
Manage technical sessions.
Enable essential navigation.
Maintain basic Website functionality.
Where cookies are technically necessary for a service expressly requested by the User, or otherwise legally permitted without consent, they may operate automatically.
Disabling these cookies through browser controls may affect Website functionality.
7.2. Functional and Preference Cookies
These cookies allow the Website to remember User preferences.
Examples may include:
Language.
Display preferences.
Previously selected settings.
Other personalization choices.
Where applicable law requires authorization or consent, these cookies will be managed according to the User’s preferences.
7.3. Analytics and Performance Cookies
Analytics technologies help us understand how the Website is used.
They may process information concerning:
Page visits.
Session duration.
Referral sources.
Device type.
Browser.
Interaction with Website content.
Navigation events.
Technical Website performance.
This information helps Sherpa Way SEO understand Website performance and improve content, design, and functionality.
Where applicable law requires consent, these technologies will not be activated until the necessary consent is obtained.
7.4. Advertising and Marketing Cookies
Where advertising or marketing technologies are enabled, they may be used to:
Measure campaigns.
Measure conversions.
Understand interactions with advertisements.
Limit advertisement frequency.
Build or use audience categories.
Display advertising based on relevant criteria.
Where required, these cookies will be activated only after the User has provided valid consent.
7.5. Conversion and Attribution Technologies
Sherpa Way SEO may use measurement technologies to understand whether:
A User arrived through a particular campaign.
A contact form was completed.
A marketing action generated a conversion.
A referral led to a relevant Website action.
These technologies may involve cookies or online identifiers.
Where consent is legally required, they will be controlled through the Website’s consent mechanism.
7.6. Embedded Content Cookies
Pages may include external content such as:
YouTube videos.
Social media content.
Maps.
External forms.
Other embedded services.
Those providers may process data or set cookies when their content is loaded or used.
Where legally required, non-essential embedded technologies may remain blocked until the User authorizes the appropriate category.
8. ANALYTICS SERVICES
Sherpa Way SEO uses or may use analytics services to understand Website traffic and performance.
Depending on the Website’s current configuration, analytics providers may process information including:
IP address.
Device information.
Browser information.
Page views.
Referral source.
Events.
Session information.
Cookie or device identifiers.
Sherpa Way SEO does not represent that analytics information is always anonymous. Whether data is personal data depends on the information processed and the circumstances.
Where legally required, analytics technologies will be subject to User consent.
9. TAG MANAGEMENT
The Website may use a tag management system to administer analytics, marketing, conversion, and other Website technologies.
A tag management system can facilitate the loading or management of third-party scripts.
The presence of a tag manager does not by itself mean that every available analytics or advertising technology is active.
Where required, non-essential tags should operate according to the consent choices provided by the User.
10. INFORMATION THAT MAY BE PROCESSED
Depending on the technologies used, cookie-related information may include:
IP address.
Cookie identifiers.
Online identifiers.
Device type.
Operating system.
Browser.
Language.
Approximate region.
Referring page.
Pages visited.
Session information.
Clicks.
Website events.
Conversion events.
Advertising interactions.
Technical security information.
The precise information depends on the provider and technology.
11. COOKIE CONSENT
Where applicable law requires authorization or consent for a particular technology, Sherpa Way SEO will request it before activating the relevant non-essential technology.
The consent interface may provide options such as:
Accept All
Allows all optional categories currently available.
Reject Non-Essential Cookies
Allows only strictly necessary technologies and any technologies that may lawfully operate without consent.
Manage Preferences
Allows Users to make choices by category.
Where affirmative consent is legally required, Sherpa Way SEO will not treat silence, inactivity, merely scrolling through a page, or simply continuing to browse as affirmative consent.
12. CHANGING OR WITHDRAWING COOKIE PREFERENCES
Users should be able to modify their cookie preferences using the Website’s:
Cookie Settings / Manage Cookies
function, where available.
Consent can be withdrawn at any time where processing depends on consent.
Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Depending on the technology, Users may also need to delete previously stored cookies through their browser.
13. CURRENT COOKIE INFORMATION
Website technologies can change as providers, plugins, analytics services, and Website functions are updated.
For this reason, Sherpa Way SEO may make current cookie information available dynamically through its cookie settings or consent management interface.
Where supported by the technology used, this information should identify:
Cookie or technology name.
Provider.
Domain.
Purpose.
Category.
Duration.
This approach helps ensure that cookie information reflects the Website’s actual configuration.
14. BROWSER CONTROLS
Most browsers allow Users to manage cookies.
Depending on the browser, Users may be able to:
View cookies.
Delete cookies.
Block third-party cookies.
Block all cookies.
Delete Website data.
Configure exceptions.
Browser menus and settings change over time.
Users should consult the current privacy or help documentation provided by their browser.
Blocking all cookies may prevent certain Website features from functioning properly.
15. THIRD-PARTY SERVICES
Depending on the Website’s current configuration, third-party service categories may include:
Hosting and infrastructure providers.
Security providers.
Analytics providers.
Search engine services.
Social media platforms.
Video platforms.
Marketing platforms.
Advertising providers.
Embedded content providers.
Sherpa Way SEO does not control the independent privacy practices of external providers.
Users should consult the provider’s own privacy and cookie documentation where appropriate.
16. INTERNATIONAL DATA PROCESSING
Some Website technology providers may store or process information outside Colombia.
Where cookie-related information constitutes personal data and Colombian law applies, international transfers and transmissions will be handled according to applicable Colombian data protection requirements.
Where European data protection law applies, relevant international-transfer requirements and safeguards will also be observed.
Further information is available in our Privacy Policy.
17. USERS IN THE EUROPEAN UNION AND OTHER JURISDICTIONS
Sherpa Way SEO is operated from Colombia.
However, European privacy and electronic communications rules may apply to particular Users or processing activities where their territorial requirements are met.
Where European consent rules apply, consent for relevant non-essential technologies should be:
Freely given.
Specific.
Informed.
Unambiguous.
Users should also be able to withdraw consent without unreasonable difficulty.
18. DO NOT TRACK AND OTHER PRIVACY SIGNALS
Browsers and devices may offer signals or settings intended to communicate privacy preferences.
The legal and technical effect of those signals can depend on:
The User’s jurisdiction.
The browser.
The relevant technology.
Third-party provider capabilities.
Applicable legal requirements.
Sherpa Way SEO may adapt its handling of recognized signals where required by applicable law and technically supported.
19. CHILDREN
Sherpa Way SEO provides professional SEO and digital marketing services and is not specifically directed at children.
We do not intentionally seek to use cookies to create advertising profiles of children.
Personal data relating to children and adolescents is subject to special protection under Colombian law and may also receive additional protection under laws applicable in other jurisdictions.
20. SECURITY
Sherpa Way SEO takes reasonable steps to protect its Website and related information.
However, no Internet-connected system is completely secure.
Third-party service providers are responsible for the security of systems independently operated by them, subject to their legal and contractual obligations.
21. DATA SUBJECT RIGHTS
Where information collected through cookies constitutes personal data, Users may have privacy rights under applicable law.
Under Colombian law, these may include, where applicable:
Access.
Knowledge of personal data processed.
Updating.
Correction.
Information regarding use.
Proof of authorization where appropriate.
Revocation of authorization where legally permitted.
Deletion where appropriate.
Submission of inquiries and complaints.
Requests may be sent to:
Please see our Privacy and Personal Data Processing Policy for the complete procedure.
22. CHANGES TO THIS COOKIE POLICY
Sherpa Way SEO may update this Cookie Policy to reflect:
Changes in Website technology.
New service providers.
Removed providers.
Regulatory developments.
New Website functionality.
Changes to cookie categories.
Improvements to consent management.
The current version will be published on this page.
23. CONTACT
Questions concerning this Cookie Policy may be sent to:
Sherpa Way SEO
Data Controller: Mario Rendón Grisales
Address: Carrera 14 No. 97-51, Pereira, Colombia
Email: contact@sherpawayseo.com
Website: https://sherpawayseo.com/
For privacy rights requests:
Last updated: August 13, 2026
