About

We Really Love Helping Brands Grow

Our international, multicultural team is passionate about helping travel and lifestyle brands climb to the top of the digital mountain. We combine years of industry experience, cutting-edge strategies, and a passion for adventure to help your brand reach new heights.

I love their flexibility. Even when my request is too complicated to handle. they could still suggest something useful for me.

Flora Paddington

/ Freelance Coordinator

"Best out of the best in the online coaching field ..."

4.9/5.0

4.9/5
by 700+ Students for 3200+ Sales

Excellent guiding instructions. They are all great mentors at life & career

Fannie Moreno

/ Developer

Together expand and grow

Students Enjoy Our Companionship in Teaching.

As learners, people can enjoy great companionship from MaxCoach mentors and educators. We can help you develop and grow at your best.

OUR STORY

We're Here to Help You Evolve

We started our first business from the ground up in Colombia’s palm tree-peppered coffee region and failed miserably at the whole thing. That failure, and the lessons it taught us, led us to launch Sherpa Way in Madrid in 2019. The goal? To help other brands avoid making the same (massive) mistakes we did.

Our evolution as a brand has led us to Lisbon, where we currently work with travel and lifestyle brands worldwide. Our team is made up of experienced SEO strategists, writers, and creatives who speak a combined total of four languages. We combine our knowledge of search engine optimization with our passion for discovering new cultures, stories, and places.

With this ethos in mind, we create content that is informative, entertaining, and designed to reach the right audiences. We bring a spirit of enthusiasm and curiosity to each project we undertake, tailoring our approach for maximum impact. Whether you’re looking for creative travel guides or long-term on-page SEO solutions, we’re here to lead the way. It’s what sherpas do.

Experience the Sherpa Way Difference

Passion for Exploration

We are endlessly curious about the world around us, and we bring that same spirit of adventure to our work with clients every day. Whether we’re helping you discover new content strategies or exploring untapped niches in your industry, we’re always on the lookout for fresh perspectives and insights.

Commitment to Growth

We have high standards for our work, and we hold ourselves accountable to those standards with every project we undertake. We are constantly learning, growing, and evolving as a team, so that we can bring the highest level of expertise and skill to every client engagement.

Collaborative Spirit

We believe that the best results come from true partnership and collaboration between our team and our clients. We listen carefully to your unique needs, goals, and challenges, and work alongside you to develop solutions that are customized to your specific brand’s journey and growth.

Emphasis on Impact

Ultimately, we measure our success by the impact we deliver for our clients. Whether helping you boost your search rankings, increase your site traffic, or build a stronger brand identity, our focus is always squarely on delivering tangible results that matter. We are passionate about what we do, and we strive to make a real difference in the lives and businesses of the people we serve.

OUR TEAM

We're Excited to Meet You

Mario Rendon SEO

Mario Rendón Grisales Director of Strategy

Mario is the driving force behind all of our SEO and content strategies. He has worked in the technology and publishing industries for over 20 years and has a passion for exploring and implementing unique, results-driven solutions for diverse brands.

Mario Rendon SEO

Mario Rendón Grisales Director of Strategy

Mario is the driving force behind all of our SEO and content strategies. He has worked in the technology and publishing industries for over 20 years and has a passion for exploring and implementing unique, results-driven solutions for diverse brands.

Mario Rendon SEO

Mario Rendón Grisales Director of Strategy

Mario is the driving force behind all of our SEO and content strategies. He has worked in the technology and publishing industries for over 20 years and has a passion for exploring and implementing unique, results-driven solutions for diverse brands.

Elizabeth Thorn SEO

Elizabeth Thorn Head of Content

Elizabeth is a passionate writer, editor, and SEO professional. She has ten years of experience working with and writing for domestic and international brands, including Lonely Planet, Matador Network, Tourism Australia, and Hyatt Hotels.

Elizabeth Thorn SEO

Elizabeth Thorn Head of Content

Elizabeth is a passionate writer, editor, and SEO professional. She has ten years of experience working with and writing for domestic and international brands, including Lonely Planet, Matador Network, Tourism Australia, and Hyatt Hotels.

Elizabeth Thorn SEO

Elizabeth Thorn Head of Content

Elizabeth is a passionate writer, editor, and SEO professional. She has ten years of experience working with and writing for domestic and international brands, including Lonely Planet, Matador Network, Tourism Australia, and Hyatt Hotels.

Jorge Riversa SEO

Jorge Rivera Lead SEO Strategist

Jorge has been a core member of our team from the start. He helps lead SEO research efforts and has a direct role in crafting high-converting strategies and content for our clients. He's a great writer and has an undeniably enthusiastic spirit.

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CHECK BACK FOR MORE. WE'RE GATHERING PHOTOS OF OUR TEAM!

Jorge Riversa SEO

Jorge Rivera Lead SEO Strategist

Jorge has been a core member of our team from the start. He helps lead SEO research and has a direct role in crafting high-converting strategies and content for our clients. He's a great writer and has an undeniably enthusiastic spirit.

View LinkedIn

Jorge Riversa SEO

Jorge Rivera Lead SEO Strategist

Jorge has been a core member of our team from the start. He helps lead SEO research and has a direct role in crafting high-converting strategies and content for our clients. He's a great writer and has an undeniably enthusiastic spirit.

View LinkedIn

WHAT DO WE OFFER?

Benefits of Our SEO Services

Increased Visibility

By utilizing SEO strategies, your brand's website becomes more visible in search engine rankings, increasing the chances of potential customers finding you.

Higher Engagement

With improved visibility, your website will receive higher engagement rates from visitors as they are directed to it from search engine results pages.

Qualified Leads

By understanding customer behaviors and keyword intent, we can help you develop detailed targeting strategies that can generate higher-quality leads for your business.

User Experience

By ensuring the content on your homepage is optimized for both search engines and users alike, you can provide a better user experience to convert visitors into customers.

Brand Recognition

Travel and lifestyle SEO helps boost brand recognition by directing people looking for specific services to your website, which in turn increases loyalty and trust.

Cost Efficiency

If you're doing it right, SEO should provide you with lucrative returns long after we've finished setting up and optimizing your campaign. SEO content is versatile, too.

CASE STUDIES

How We've Helped Others Succeed

Check out our success stories and case studies of how we've helped others reach their SEO goals. Discover the data-driven strategies that have set us apart from other content agencies.

300,000 Views

By optimizing their content strategy, we helped one travel brand jump to 300,000 monthly pageviews.

217% Increase

We helped a digital publication increase their organic traffic by 217% in just four months.